More and more creators and businesses need to be on social media, but nobody teaches them to read the data: save rate, reach, like rate and retention stay meaningless numbers.

Existing tools collect the data and explain the metrics. None interprets them along the path of a single profile, against its goals and its niche.

Who it's for: Italian creators on Instagram, from 10 thousand to 1 million followers, who have the numbers but don't know what to do with them. Later, agencies and small businesses with an in-house social media manager.

The creator picks 2 or 3 goals and up to 3 niches. Every metric is compared with the niche, every post gets two scores and at least two pieces of advice, and a 30-day roadmap unlocks step by step. The tone is a coach's: informal, explains the why before the advice, never promises results.

In 30 days the MVP would ship: sign-up and Instagram connection, home with the latest posts, a dashboard with one box per metric, a content ranking with advice and the 30-day roadmap. Instagram only, web app in Italian.

Out of the MVP, on purpose: TikTok, agency area, automatic publishing, payments and a native app.

Technical choices: the official Instagram API, which doesn't need a Facebook Page; Next.js and Supabase with Row Level Security; encrypted tokens; daily jobs. The code computes the numbers and Claude explains them without doing maths, so the advice stays verifiable.