Bars, restaurants, shops and tradespeople know they need to be on social media, but marketing reaches them as jargon and promises.

A traditional agency costs too much for a small business, and on their own they lack the time to do strategy and content consistently.

Soolù explains marketing in simple terms, through Instagram and TikTok reels starring the mascot Tò. Viewers find an interactive guide linked to the reel and can book a free call.

Behind every piece of content there's a repeatable process: brief, approved copy, voices, mascot clips, editing and a brand check. The principle is "Strategy first. Then the posts."

I organised the work into 12 specialised agents with Claude Code: editorial strategist, copywriter, art director, video editor, web designer, web developer, security, brand reviewer, ads, social and sales, plus a coordinating agent. Each agent works only in its own area and nothing is published, spent or sent without my approval.

Videos are edited in Remotion with dynamic subtitles; voices come from ElevenLabs, Tò's clips are generated with Higgsfield via API, and audio is finished with FFmpeg and CapCut.

The soolu.it website is built in Astro and TypeScript on Vercel, with a booking page I made myself: calendar, confirmation email via Resend and a Telegram alert. I also direct the team from a Telegram group, with one topic per agent.

Agents work well when they have clear boundaries: one folder each, written rules and a human approval step before publishing.